Our Journey
History
From a bold idea in 2018 to a global force — the JETOUR story.
Origin Story
Drive Your Future
JETOUR is derived from JET + TOUR — literally translated as Convenient Journey. Since its founding on January 22, 2018, JETOUR Auto has pursued a singular vision: to redefine what it means to travel by building intelligent, stylish, and comfortable vehicles that enhance every journey.
In just over six years, the brand has grown from a single model to four major product series, serving over 45 countries and building a network of more than 600 sales and service centres globally.
Milestones
A Decade of Progress
Brand Established
JETOUR Auto is officially launched, positioning the brand within the "Travel+" market segment — designed to serve the modern traveller who demands both performance and comfort.
First Product: JETOUR X70
JETOUR Auto debuts its flagship product, the JETOUR X70 — a large, travel-capable SUV that instantly sets the benchmark for the brand's commitment to space, safety, and refinement.
Going Global
JETOUR embarks on an ambitious global expansion, establishing a presence across the Middle East, Africa, Central & South America, Asia-Pacific, and CIS regions — targeting over 45 countries.
Full Independence
JETOUR Auto becomes a fully independent brand, operating autonomously in research & development, procurement, and marketing — accelerating the pace of innovation and product development.
Dual Championship
JETOUR earns recognition as the fastest-growing new SUV brand in China and the top-selling large SUV among Chinese domestic brands. The global network surpasses 600 sales and service centres.
Vanguard Technology: Dashing
The Jetour Dashing arrives — a bold fusion of floating dual screens, 360° surround camera, and a twin-turbocharged powertrain engineered for the next generation of drivers.
Pakistan Arrival
JETOUR enters Pakistan with authorised dealerships in Lahore and Karachi, bringing the Dashing and X70 Plus to Pakistani drivers seeking world-class SUVs at exceptional value.
Global Leadership Target
By 2030, JETOUR aims to operate in 60 global markets, establish 10 KD manufacturing plants, sell over 1 million vehicles annually, and expand its distribution network to 1,600+ outlets worldwide.