The Brand
Brand
JET + TOUR — Convenient Journey. A name that defines a mission.
Brand Identity
JETOUR — Drive Your Future
JETOUR is derived from JET + TOUR— literally translated as Convenient Journey. The name aligns with the brand's Chinese identity and reflects its core ambition: to redefine modern travel through vehicles that are intelligent, stylish, and deeply human-centred.
Established on January 22, 2018, JETOUR Auto was built from day one to focus exclusively on the "Travel+" sub-segment market — a strategic vision that has driven every product and every partnership since.
On August 18, 2018, the brand launched its first product, the JETOUR X70, earning dual championship as the fastest-growing new SUV brand in China and the top-selling large SUV among Chinese domestic brands.
What We Stand For
Brand Pillars
Travel+
"Travel+" is the core brand strategy addressing the full travel chain needs of the modern user — not just commuting, but experiencing every road with confidence and joy.
Intelligent Design
Every JETOUR vehicle is engineered with cutting-edge technology — from dual floating screens to 360° surround cameras — making every feature purposefully connected.
Global Quality
Built in facilities with over 83% automated welding and 99% VOC emission removal, every JETOUR meets international standards for safety, reliability, and refinement.
Lineup
Product Series
JETOUR X70
The flagship seven-seater that started it all — benchmark-setting space and comfort.
JETOUR Dashing
Vanguard technology SUV with floating dual screens and a bold, expressive identity.
JETOUR T1 & T2
Urban adventure compact SUVs engineered for the city and beyond. Coming soon.